Harley Davidson Case Study

1. Introduction Established in 1903, The Harley-Davidson Motorcycle Compevery has traveled a moderately rocky road to victory. Saved from the brink of bankruptcy by a steering buyout in 1981, Harley has succeeded in building a truly global brand that is the begrudge of its competitors. Faced with a declining market, a poor economic clime and fierce competition from Nipponese manufacturers, the Harley-Davidson Company was forced to re-look at its competitive strategy. The essence of Harley-Davidsons success is rooted in its shift strategy, which it undertook shortly after the management buyout. Prior to the buyout, the Harley-Davidson motorcycle was perceived as being an small quality product to that of its competitors. By changing its focus from a product orientation to a marketing orientation, Harley was able to dismay close to its customers, and by so doing, offer them greater value. This appointee aims to identify the current and possible issues and problems fac ing the Harley-Davidson Company, and by so doing, offer virtually recommendations that batch aid in next strategy development. 2. Potential Issues and Problems go about Harley-Davidson 2.1 Macro-Environmental Analysis The P.E.S.T.L.E. framework is a useful analytical scape used to gain an understanding of the macro-environmental factors which hold up tinted Harley-Davidsons commercial enterprise in the past and which will impact the business in the future. Not all the components of the framework argon pertinent to this case, however, I will identify the factors, which pose the greatest opportunities or threats to Harley-Davidson. 2.1.1 sparing Factors Economic factors such as economic growth, fire gross and exchange rates can have a primal effect on strategy development in any organisation.

Interest rate levels and economic growth rates regain consumer-spending patterns, especially for luxury items such as motorcycles. A growing economy bodes well for Harley Davidson, but in measure of a sagging economy, sales of luxury... This is a well written examine with one weak section which is the competitve environment. Motorcycle Indusrty estimates, Harleys marketshare, Japanese competitiors and their controller in the racing arena could have been examine a little more...Good job overall.. Another well written, informative show and really interesting, especially if youre like the topic. It seems that you have done about good research but refrences would hav been handy. well done If you necessity to cash in ones chips a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay