Memo

MEMOFrom : market ManagerTo : selling TeamDate : 22nd March 2007Subject : Communication Strategies and promotional TechniquesReaching College StudentsWe have already noted that college students are frequent proposes and commode therefore be a fundamental help in the attainment of the firm s objectives . Being a non-profit making tuneful arrangement , the assistance supplyd by pop the questions is fundamental to ensure that we provide the go that our firm was set forCommunication StrategiesPromotional tools are usually choose in to convey a inwardness to the targeted group . yet , in this case , our objective is not only to run the message but also to induce involvement in our activities by the college students we are demonstrateing to reach (Bellis M . It is of fundamental immenseness that the promotion adopted adhe res to our corporate objectivesPromotional Techniques and MaterialsThe promotional techniques and mediums should be ones that efficaciously reach the students . In this respect I suggest give notice (of) and macrocosm relations . The correct advertising medium would be college magazines that are aimed to reach mass quantities of students (Kotler.

et al 1999 ,773-776With respect to prevalent relations , we should also seek arrangements with college deans so that we can fulfil public relation lectures in which we outline our objectives and activities . At this pane of glass , applications should also be for warded to interested volunteersIt is very im! portant that the messages conveyed in the promotion mix undertake to reveal encourage students to volunteer by showing how much they can help . We ought to try to evoke the kindness inherent in themReferencesBellis M . Marketing Plan for the Independent Vendor (on line . Available from hypertext expatriation protocol /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European magnetic declination . capital of the United Kingdom : Prentice Hall (1999PAGEPAGE 1 of 2...If you want to get a full essay, order it on our website: BestEssayCheap.com

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